Curriculum Vitae

Ethos Link / Reviato

Founder-led technology studio building SaaS, analytics, and AI-assisted decision systems for SMBs.

• Founded and launched Reviato, a B2B SaaS platform that helps SMBs aggregate customer reviews, analyze sentiment and themes, and turn customer feedback into operational improvements.
• Built custom business intelligence and decision-support systems from existing operational data, including a profitability intelligence tool for a fashion retail business.
• Designed analytics workflows that identify high-performing products, profitable suppliers, slow-moving stock, and margin risks to support better seasonal buying and inventory decisions.
• Owned product strategy, data modelling, architecture, and implementation across customer feedback analytics, inventory analysis, supplier performance, and business decision support.
• Built founder-led go-to-market assets, including practical guides, templates, and vertical content for restaurants, hospitality, local services, and retail-style SMBs.

Hopin / RingCentral

Event technology SaaS company for virtual, hybrid, and onsite events, acquired by RingCentral in August 2023. Joined as the 6th employee and contributed to scaling the company to 1,200 employees within 18 months.

• Built and improved engineering hiring, onboarding, and mentoring processes during hypergrowth, contributing to 300+ successful hires in under one year.
• Led data safety, compliance, and cloud/provider cost optimization initiatives, reducing spend by 74%, from $4.6M to $1.2M.
• Led strategic build-vs-buy decisions across API development, billing, scalability, and stress testing, balancing speed, cost, reliability, and long-term maintainability.
• Designed API and security improvements for real-time online events, including user data protection using OAuth2 and OpenID Connect.
• Raised engineering quality and release confidence by introducing CI/CD, automated code checks, vulnerability scans, and blameless debriefs, improving deployment frequency from weekly to continuous and reducing incidents from 2 to 3 per week to roughly 2 per month.

Visible Alpha

Fintech company funded by leading investment institutions. Built research processing systems supporting MiFID II compliance for buy-side investment research workflows.

• Led a 12-person engineering team building a research processing and indexing platform that extracted, enriched, stored, and tracked analyst research reports for wealth managers.
• Supported MiFID II compliance workflows, helping protect market access, client trust, and uninterrupted service for global financial customers.
• Re-architected the platform to separate research ingestion, consumption, and tracking through event-driven processing and REST APIs.
• Introduced clean-code practices, TDD, infrastructure as code, and CI/CD to reduce defects and improve delivery confidence.

Talkdesk

Cloud-based contact center SaaS.

• Improved performance, scalability, and resilience of legacy contact-center systems, reducing infrastructure requirements and incident resolution time by more than 50%.
• Architected and led development of a next-generation call-routing system that introduced new product capabilities and handled 20% of inbound call volume within three months.
• Reduced customer onboarding time from 6 weeks to 2 weeks by improving workflow configuration, internal tooling, and customer self-service.

Novertur

SaaS company producing business matchmaking reports using NLP and big data.

• Reorganized two engineering teams, 15 people total, around clearer ownership and product goals, improving collaboration and system integration.
• Reduced report production cost by 60%, from $2,000 to $800 per report, by redesigning workflows and automation for NLP-driven business matchmaking reports.
• Led development of business matchmaking reports using NLP and Hadoop on Amazon EMR to identify and score allies, distributors, competitors, and suppliers in foreign markets.